About Us

Soak It In is owned by two South Australian born and bred blokes (Pat & Sam) who started the brand at the beginning of year 12.

 

Our brand was established in the late days of 2020, in the throws of COVID. We realised we didn’t know what we had until it was gone, a large part of which was surfing. We have always loved the surf culture, especially the relaxed style of clothing that comes with it, and given that we were either stuck studying or in lockdown, we decided to create a clothing brand that captures what we feel, is the essence of surfing culture.

 

Soak it in is about immersing yourself in the moment and taking the chance when you have it.

 

Co-founders - Pat (left) and Sam (right)